2013 Marketing Strategic Plan
Release time:
2018-06-14
(1) Operating target by the end of 2013. Through the development and operation in 2012, the company has achieved fruitful results and accumulated valuable experience. Facts have proved that the development ideas and decisions of the group company are correct and wise. In 2013, the steel structure branch increased the reform and adjustment efforts, based on the steel structure factory building, with the national investment key large-scale projects as the goal, and focused on the development of building steel structure. Consolidate the market development of steel structure plant, steel structure decoration, grid structure and other steel structure engineering projects, focus on increasing the market share of building steel structure, and gradually participate in key large-scale projects invested by the state. industry realization
(I) the operating target by the end of 2013.
Through the development and operation in 2012, the company has achieved fruitful results and accumulated valuable experience. Facts have proved that the development ideas and decisions of the group company are correct and wise. In 2013, the steel structure branch increased the reform and adjustment efforts, based on the steel structure factory building, with the national investment key large-scale projects as the goal, and focused on the development of building steel structure. Consolidate the market development of steel structure plant, steel structure decoration, grid structure and other steel structure engineering projects, focus on increasing the market share of building steel structure, and gradually participate in key large-scale projects invested by the state. To achieve business development around Taiyuan and key cities in Shanxi. It is planned to sign 0.2 billion contracts throughout the year and the output value is 0.2 billion.
(II) human resources strategy.
The introduction and training of talents. Relying on the company's own various recruitment channels for talent introduction. Based on the current human resource allocation plan, as soon as possible to enrich the employment needs of key positions. For technical talents, the company's technical strength is gradually strengthened by means of digging, training and storage, and talents in key positions such as marketing management are introduced with high salaries. While constantly enriching the talent team, we will continue to optimize the talent mechanism, including post adjustment, last elimination, performance appraisal, promotion and other measures, and strive to allocate each employee to a suitable position to maximize the utilization rate of talents.
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